March 11, 2020

What’s the difference between UX and UI?

Justin Daab Creative, Design Thinking, User Experience, User Experience Design

For any experience to truly connect with people, it must engage both halves of their brain. Now, we understand that this mythical separation of domain between the right and left hemispheres of the brain is more rooted in pop culture than science, but it is still an apt framework for this discussion. While some like to say UX and UI are two sides of the same coin, I think it’s more apt to call them two halves of the same brain. The analytical versus the aesthetic. The data versus the qualia. The objective versus the subjective. You get the idea. But what does that mean for how we might understand the individual disciplines themselves?

February 22, 2019

Three AI Fueled Startups You Should Create Right Now

Justin Daab Creative

We help companies translate what they know about trends and emerging technologies into potential business ideas. Here are three interesting technologies and three accompanying products we expect someone to create, so why not you?

March 30, 2018

Who Owns Your Company’s Website—Marketing or IT?

Christy Hogan Hutchinson Creative, Marketing Strategy & Planning

In many organizations we work with, IT has full control of the website and Marketing is relegated to the role of being allowed to “paint” what IT provides. Just as often, Marketing owns the website, placing IT in the unfortunate position of trying to build a user experience that either the available data or tech stack doesn’t support. Neither of these scenarios is ideal and each leaves frustration on all sides.