March 30, 2018

Who Owns Your Company’s Website—Marketing or IT?

Christy Hogan Hutchinson
Creative, Marketing Strategy & Planning, Planning

In many organizations we work with, IT has full control of the website and Marketing is relegated to the role of being allowed to “paint” what IT provides. Just as often, Marketing owns the website, placing IT in the unfortunate position of trying to build a user experience that either the available data or tech stack doesn’t support. Neither of these scenarios is ideal and each leaves frustration on all sides.