The odds of any one innovation succeeding are dismal, so the smartest companies approach innovation investing like venture capitalists. If you do it correctly, in the end the game is rigged.
When you start evaluating the MoviePass through the lens Narrative-Based Innovation, it becomes clear, the story just doesn’t hold water.
The more unfamiliar the destination, the more a strong narrative adds value. Narrative Based Innovation is about taking time to explore, iterate, test and refine as much as possible, at the most human-centered experiential level. We show you three uses for this approach in the last post of our Narrative Based Innovation series.
All great stories follow a similar arc. In the third installment of our narrative-based innovation series, we’ll cover some of the ways we use a predictable story arc framework as the jumping off point for the narrative innovation process.
Before we ideate. Before we prototype. We write stories. These stories are detailed narratives that walk through the user journey, step by step, annotated with context, motivation and expectation. Why take the time with this step? Because it helps us to more efficiently and effectively create truly unique and delightful user experiences