July 12, 2018

Narrative-Based Innovation, Part 1: What is narrative-based innovation?

Justin Daab

Our proprietary, narrative-driven approach to design thinking Stories are the fundamental way we learn and connect emotionally, as people. In our narrative-based innovation process, Magnani applies detailed storytelling to traditional design-thinking in order to create a deeper understanding and empathy with customers, create and communicate a more compelling vision of how to solve their challenges, and deliver more engaging user experiences. In this first in a series of posts about this approach, we’ll cover how …