July 12, 2018

Narrative-Based Innovation, Part 1: What is narrative-based innovation?

Justin Daab Innovation

Stories are the fundamental way we learn and connect emotionally, as people. Narrative-based design thinking applies detailed storytelling to traditional design-thinking to: create a deeper understanding and empathy with customers, create and communicate a more compelling vision of how to solve their challenges, deliver more engaging user experiences.

June 23, 2017

Apple just killed the Macintosh.

Justin Daab Innovation

A flurry of announcements came out of Apple’s 2017 WWDC, but there was an underlying theme to much of the presentation… the Macintosh is being shown the door. Read on to see how this shift will begin to affect one of the biggest tech companies in the world.