July 22, 2018

Narrative-Based Innovation, Part 2: Why storytelling matters

Justin Daab Innovation

Before we ideate. Before we prototype. We write stories. These stories are detailed narratives that walk through the user journey, step by step, annotated with context, motivation and expectation. Why take the time with this step? Because it helps us to more efficiently and effectively create truly unique and delightful user experiences

July 12, 2018

Narrative-Based Innovation, Part 1: What is narrative-based innovation?

Justin Daab Innovation

Stories are the fundamental way we learn and connect emotionally, as people. Narrative-based design thinking applies detailed storytelling to traditional design-thinking to: create a deeper understanding and empathy with customers, create and communicate a more compelling vision of how to solve their challenges, deliver more engaging user experiences.

July 7, 2017

How to Compete Against “Good Enough”

Justin Daab Innovation

Consumers increasingly expect good, fast and cheap. As new technologies lower barriers to entry to many industries, the price/value equation skews dramatically toward the lowest margin position, and often consumers feel like they can find a satisfactory mix of good, fast and cheap. Or, at least, “good enough”.

June 23, 2017

Apple just killed the Macintosh.

Justin Daab Innovation

A flurry of announcements came out of Apple’s 2017 WWDC, but there was an underlying theme to much of the presentation… the Macintosh is being shown the door. Read on to see how this shift will begin to affect one of the biggest tech companies in the world.

August 12, 2016

Riding the Wave of AI

Justin Daab Innovation, Product & Service Ideation, Strategy

The wave of automation and AI disruption is coming. Is your business ready to ride? We see new advances in digital automation and artificial intelligence (AI) nearly every day. Much like industrial robot technology reduced the number of available manufacturing jobs in the U.S. in the 1980s, the combination digital …