October 6, 2017

5 Questions to Ask Before Launching Your New Venture

Justin Daab Customer & Market Insights, Enterprise Activation, Market Insights

You have a big idea! It’s timely, novel and a real game changer. The question immediately following the big idea is always (or should be) how big is the opportunity, really? Well, actually, the answer to that is more easily parsed into these five basic questions, each of which has the potential to be a make or break when it comes to real-world outcomes.

September 22, 2017

Apple vs. The Mad Men: Can marketing and privacy co-exist?

Justin Daab Customer & Market Insights, Market Insights, Marketing Strategy & Planning

The release of iOS 11 could introduce the greatest threat to the Web as we know it. That’s because Apple is introducing strict new privacy protection in its mobile Safari browser that will prevent ad networks from effectively tracking your browsing history through cross site tracking. While advertisers claim the process is benign, many believe that in the hands of a malicious entity, this information could be used to nefarious ends.