February 14, 2020

What is futurecasting (and why should you care)?

Justin Daab Customer & Market Insights, Innovation, Market Research, Strategy

There are two paths to innovation. One resides in our timeline just beyond now—solving a problem that exists today with technologies and resources available today. For comparison’s sake, let’s call it simple forecasting. The other path resides in our timeline years into the future—solving a problem that is, at least according to the tea leaves of trends and R&D pipelines, imminent, using technologies or resources that may not be currently available. That’s futurecasting.

June 27, 2019

5 ways to maximize the value of your UX research

Christy Hogan Hutchinson Customer Experience Design, Market Research, UX

Qualitative user research, in the form of interviews and observations, is an incredibly important aspect of UX design and experience design. It’s in users’ stories where you find true points of differentiation and previously unknown opportunity. Here are five considerations you should keep in mind to help ensure you’re getting the most from your UX research investment.

September 22, 2017

Apple vs. The Mad Men: Can marketing and privacy co-exist?

Justin Daab Customer & Market Insights, Market Research, Marketing Strategy & Planning

The release of iOS 11 could introduce the greatest threat to the Web as we know it. That’s because Apple is introducing strict new privacy protection in its mobile Safari browser that will prevent ad networks from effectively tracking your browsing history through cross site tracking. While advertisers claim the process is benign, many believe that in the hands of a malicious entity, this information could be used to nefarious ends.