June 30, 2017

Publicis Declares Creatives Obsolete

Justin Daab marketing, Strategy

Is their long game no creatives at all? Last week Publicis made a very major and very public announcement regarding their desire to become, and roadmap for their evolution toward being, a “platform.” The announcement covered two main points. The first: they will cease to enter award shows or attend …

June 24, 2016

The Fully Automated Marketing Campaign?

Magnani machine learning, marketing

All of our online movements are collated and quantified. Ads, links, content, products and even other people are presented to us based on our digital activities. These activates allow for digital campaigns to become more and more data reliant and automated. These articles make it seem like the role of …