May 19, 2020

Brands post COVID-19
Why you should be thinking about yours now.

Jeff Thodal Branding, Marketing Strategy & Planning, Strategy

Branding isn’t anything new. It’s been a cornerstone of a company since the first one was created. However, while branding as an act doesn’t necessarily change, what consumers value in a brand does. And maybe now, more than ever due to the COVID-19 pandemic, what consumers need, want and demand has changed significantly, and brands have to adapt to these changing behaviors quickly, or they will be left behind.

September 29, 2017

Marketing’s VR Problem

Justin Daab Marketing Strategy & Planning

A close inspection of the market over the past year shows an industry where investment curves dwarf actual consumer adoption curves. In most industries, that would portend the imminent bursting of a (virtual) bubble. In their 2017 Hype Cycle, Gartner Research places VR as emerging out of the “trough of disillusionment” and into the “slope of enlightenment.” That scale assumes the tech will plateau in adoption in 2 to 5 years. If we believe that, and we follow the adoption rates, then VR will never really scale to be important. It will be the next LaserDisc.

June 30, 2017

Publicis Declares Creatives Obsolete

Justin Daab marketing, Strategy

Is their long game no creatives at all? Last week Publicis made a very major and very public announcement regarding their desire to become, and roadmap for their evolution toward being, a “platform.” The announcement covered two main points. The first: they will cease to enter award shows or attend …

June 24, 2016

The Fully Automated Marketing Campaign?

Magnani machine learning, marketing

All of our online movements are collated and quantified. Ads, links, content, products and even other people are presented to us based on our digital activities. These activates allow for digital campaigns to become more and more data reliant and automated. These articles make it seem like the role of …