June 27, 2019

5 ways to maximize the value of your UX research

Christy Hogan Hutchinson Customer Experience Design, Research, UX Research

Qualitative user research, in the form of interviews and observations, is an incredibly important aspect of UX design and experience design. It’s in users’ stories where you find true points of differentiation and previously unknown opportunity. Here are five considerations you should keep in mind to help ensure you’re getting the most from your UX research investment.