June 15, 2020

Three reasons to tackle the hard problems, right now.

Justin Daab Corporate Innovation, Innovation, Strategy

t’s common for businesses to prioritize solving the easy problems while delaying the greater efforts needed to solve the hard problems. It’s usually a low-risk (at least short-term), low-effort and low-cost approach that can return incremental advantages within a single budget cycle. The collective and cumulative effects of that habit are that we usually witness the emergence of parity stop-gap solutions across an industry. Eventually parity leads to price comparisons and margin reduction until some entity finally takes on the risk of investing enough time and treasure to take on the hard problem.

May 19, 2020

Brands post COVID-19
Why you should be thinking about yours now.

Jeff Thodal Branding, Marketing Strategy & Planning, Strategy

Branding isn’t anything new. It’s been a cornerstone of a company since the first one was created. However, while branding as an act doesn’t necessarily change, what consumers value in a brand does. And maybe now, more than ever due to the COVID-19 pandemic, what consumers need, want and demand has changed significantly, and brands have to adapt to these changing behaviors quickly, or they will be left behind.

April 15, 2020

The Post-Pandemic Business Era:
Part 3: How Brands Must Reimagine Themselves for the Future

Michael Sauer Customer & Market Insights, Customer Experience, Strategy

Welcome to part three of our three-article series on how brands must evolve and reimagine themselves in this new era of post-pandemic business. Recall, from part one of our series, that since 2000, we’ve experienced three major business disruptions—the 9/11 terrorist attacks in 2001, the financial crisis of 2008 and now the COVID-19 global pandemic. Part one of our analysis addressed brand opportunities for a contactless society in response to social distancing safety measures.

April 13, 2020

The Post-Pandemic Business Era:
Part 2: How Brands Must Reimagine Themselves for the Future

Michael Sauer Customer & Market Insights, Customer Experience, Strategy

In part one of our series, we noted that since the year 2000, we’ve experienced three major business disruptions—the 9/11 terrorist attacks in 2001, the financial crisis of 2008 and now the COVID-19 global pandemic. And while our first installment focused on brand opportunities in the resulting, contactless society, in part two of our series, we examine how organizations must rethink their product and service offerings to meet the new needs of consumers in the midst of this new business era.

April 10, 2020

The Post-Pandemic Business Era:
Part 1: How Brands Must Reimagine Themselves for the Future

Michael Sauer Customer & Market Insights, Customer Experience, Strategy

Since 2000, we’ve experienced three major business disruptions—the 9/11 terrorist attacks in 2001, the financial crisis of 2008 and now the COVID-19 global pandemic. As we look to the future, brands will once again have to reimagine their role and relevance in an altered marketplace if they hope to continue to grow and evolve.

April 2, 2020

Strategies for keeping WFH from turning to WTH

Ellie Corbett Strategy

Just like you and everybody else, Magnani is figuring out our “new normal” as we play our part in social distancing while COVID-19 continues to spread. Our team members are at home with their husbands, wives, partners, children, dogs, cats, hamsters, etc.

March 27, 2020

On the economy, ice caps and COVID-19

Justin Daab Business Strategy

A few weeks back, I was listening to an episode of the podcast “The Skeptics Guide to the Universe,” and the host, Steven Novella, was discussing the asymmetrical time frames of destruction and restoration when considering the fate of the polar ice caps. If we do nothing about climate change, the models show a significant decline in the ice caps over the next 100 years and a total disappearance within a thousand years. The next point, however, was the one that struck me as most serious. Even if we reverse all of our carbon dioxide levels and cool the climate to pre-industrial levels, once those ice caps are gone, it would take millions of years for them to build back up.

February 28, 2020

Brainstorming vs. Ideation

Christy Hogan Hutchinson Corporate Innovation, Design Thinking, Product & Service Ideation, Strategy

You’ve undoubtedly been in brainstorming sessions. Some of these sessions have likely been fruitful, others disappointing. We often get asked how ideation is different from brainstorming on “Brilliant.”— a podcast hosted by Magnani’s president. One guest distinguished the two types of sessions by asserting most brainstorms are simply “meetings… with better food.” But beyond that perhaps undeserved jab at brainstorming, there are several aspects that separate brainstorms from formal ideation.