June 30, 2017

Publicis Declares Creatives Obsolete

Justin Daab marketing, Strategy

Is their long game no creatives at all? Last week Publicis made a very major and very public announcement regarding their desire to become, and roadmap for their evolution toward being, a “platform.” The announcement covered two main points. The first: they will cease to enter award shows or attend …

August 12, 2016

Riding the Wave of AI

Justin Daab Innovation, Product & Service Ideation, Strategy

The wave of automation and AI disruption is coming. Is your business ready to ride? We see new advances in digital automation and artificial intelligence (AI) nearly every day. Much like industrial robot technology reduced the number of available manufacturing jobs in the U.S. in the 1980s, the combination digital …