April 13, 2018

Zuckerberg Goes to Washington and Meet Gen Z

Magnani
Uncategorized

Justin and Justin discuss Mark Zuckerberg’s testimony to Congress as well as reveal the first insights from Magnani’s soon to be released Gen Z study. Topics also veer into the future of retail experience design.

February 22, 2018

Innovation, Failure and Knobs

Magnani
Uncategorized

In this episode, Justin and Justin discuss Elon Musk’s appetite for failure as a key component of the innovation process, plus the resurgence of physical controls in a touchscreen-dominated world.

September 29, 2017

Marketing’s VR Problem

Justin Daab
Human Factor, Uncategorized

A close inspection of the market over the past year shows an industry where investment curves dwarf actual consumer adoption curves. In most industries, that would portend the imminent bursting of a (virtual) bubble. In their 2017 Hype Cycle, Gartner Research places VR as emerging out of the “trough of disillusionment” and into the “slope of enlightenment.” That scale assumes the tech will plateau in adoption in 2 to 5 years. If we believe that, and we follow the adoption rates, then VR will never really scale to be important. It will be the next LaserDisc.

Marketing’s VR Problem

Justin Daab
Uncategorized

There’s virtually no reason for most marketers to care about VR. If it quacks like a bubble… Full disclosure—historically, Magnani has been as guilty as any about touting the potential of VR. We have VR officially listed in our capabilities and we have trained our creators and developers to produce amazing experiences, deliverable on a number of platforms. But, as of today, VR is not delivering on that potential in any way that is compelling …

June 30, 2017

Publicis Declares Creatives Obsolete

Justin Daab
Human Factor, Uncategorized

Is their long game no creatives at all? Last week Publicis made a very major and very public announcement regarding their desire to become, and roadmap for their evolution toward being, a “platform.” The announcement covered two main points. The first: they will cease to enter award shows or attend any industry events in fiscal 2018. The second: they will be investing what they would have spent on those award shows and events on the …

August 12, 2016

Riding the Wave of AI

Justin Daab
Uncategorized

The wave of automation and AI disruption is coming. Is your business ready to ride? We see new advances in digital automation and artificial intelligence (AI) nearly every day. Much like industrial robot technology reduced the number of available manufacturing jobs in the U.S. in the 1980s, the combination digital automation and AI is poised to disrupt virtually every industry at some point in the coming decade. The question is how can you position your …