OMG! Barack Just Txt’d Me


In the race to reach to most voters before November, Barrack Obama will spread his VP announcement by way of an unprecedented presidential campaign advertising medium–text messaging. Although text messaging is about as new as Obama’s use of the word “change,” this tactic is surely aimed to reach those ever-elusive-when-it-comes-time-to-show-up-at-the-polls millennials, whom we discussed in a previous political advertising post. Now, if only they could vote by way of text…that would be some serious strategy. VP announcement by text: Good move? Bad move? You decide, America. You can text your answer to me at …


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