OMG! Barack Just Txt’d Me

Magnani Uncategorized

In the race to reach to most voters before November, Barrack Obama will spread his VP announcement by way of an unprecedented presidential campaign advertising medium–text messaging. Although text messaging is about as new as Obama’s use of the word “change,” this tactic is surely aimed to reach those ever-elusive-when-it-comes-time-to-show-up-at-the-polls millennials, whom we discussed in a previous political advertising post. Now, if only they could vote by way of text…that would be some serious strategy. VP announcement by text: Good move? Bad move? You decide, America. You can text your answer to me at …

http://my.barackobama.com/page/s/firsttoknow?source=eo_socnet

ABOUT US

Magnani is an experience design and strategy firm that crafts transformational digital experiences to delight users and deliver sustainable competitive market advantages for our clients.

Newsletter

Want more great marketing info delivered direct to your inbox? Enter your email to subscribe to our weekly and quarterly emails.

Subscribe