Anyway You Want It, That’s the Way You Need It


With nearly a week of the 2008 Beijing Olympics behind us, we’d like to offer kudos to NBC on it’s virtually 24-hour coverage of the event. Aside from television broadcasts (on the entire NBC family of networks), the coverage has also extended to nearly every conceivable form of media. Want to watch Men’s Basketball with your morning coffee? Check.

How about a text message update on the ping pong match between Poland and Romania? Check.

Need to see the webcast of the unbelievable Men’s 400M Relay just one more time? Check.

Welcome to the future of media. What are your thoughts on the Olympic coverage?


Magnani is an experience design and strategy firm that crafts transformational digital experiences to delight users and deliver sustainable competitive market advantages for our clients.


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