Work Hard, Play Hard




According to Bruno Taylor, “71% of adults used to play on the streets when they were young. 21% of children do so now.”
Which only poses one question, “Who is Bruno Taylor?”
Mr. Taylor has installed guerilla-style swings into London bus shelters to remind the public that it’s time to stop taking life so seriously and start playing.
In our everyday lives, we often forget the simple pleasures of life and benefits of play, or just plain old relaxation. Our high-stress, high-pressure industry makes vacations and mental breaks so vital. As summer creeps closer to the end, don’t forget to take time to swing at the bus stops–or something like that. This goes for you Chicagoans–it might start snowing soon.


Magnani is an experience design and strategy firm that crafts transformational digital experiences to delight users and deliver sustainable competitive market advantages for our clients.


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