New Best Buy ad: Clever or Creepy?


With some much ad saturation these days, marketers have to fight hard to stand out. And if you are trying to push product at the Mall of America, where consumers are already overloaded with consumption choices, what do you do? Well, if you’re the new Best Buy store, you place a holographic display sign (courtesy of Modernistic) of an employee talking and moving to engage people. Is this type of “mall intercept” going a bit too far? Or, is it a sign of what’s to come?


Magnani is an experience design and strategy firm that crafts transformational digital experiences to delight users and deliver sustainable competitive market advantages for our clients.


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