12 Days of Halloween: Day 5

Magnani Uncategorized



Welcome to the Hotel 626, a virtual hotel creation from the Doritos folks. The hotel is only “open” from 6 p.m. to 6 a.m. They’ll take your name for a reservation. “Guests” are then prompted to complete challenges and possibly make it out alive. I guess since the masses have been lead to believe that actually going outside to solicit candy door-to-door is dangerous, there is no harm in staying indoors to scarf down chips while interacting with virtual ghosts.

Goodby, Silverstein & Partners


Magnani is an experience design and strategy firm that crafts transformational digital experiences to delight users and deliver sustainable competitive market advantages for our clients.


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