Social Butterfly Spreads Its Wings


Facebook, everybody’s favorite and the Internet’s largest social networking site, announced back in May its plans to unveil Facebook Connect, and most recently, this initiative has gained more momentum. Facebook Connect hopes to clear the social clutter by becoming the single source for all information friends are posting, watching and reading. Sites who have partnered with Facebook Connect include: CBS, Hulu, The San Francisco Chronicle, The Discovery Channel and more. When you log into Facebook Connect, you can access these sites and not have to keep reentering log-in info.

How it works…when you log in and start watching a video on Hulu, you can alert your friends to join you and discuss the movie while you watch it.

According to the NY Times, Facebook Connect hopes to drive a revenue stream that can match it’s astronomical membership growth.





Magnani is an experience design and strategy firm that crafts transformational digital experiences to delight users and deliver sustainable competitive market advantages for our clients.


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