The Future’s So Bright…


According to an AP article in yesterday’s Tribune, yellow will be the “it” color for 2009 to brighten everyone’s lives during these dark, recession days. “Pantone, which provides color standards to design industries, specifically cites ‘mimosa,’ a vibrant shade of yellow illustrated by the flowers of some mimosa trees as well as the brunch-favorite cocktail, as its top shade of the new year. In general, Pantone expects the public to embrace many tones of optimistic yellow.



Yellow Pantone from Wikipedia

‘I think it’s just the most wonderful symbolic color of the future,’ said Leatrice Eiseman, executive director of the Pantone Color Institute. ‘It’s invariably connected to warmth, sunshine and cheer—all the good things we’re in dire need of right now.'”

It’s already popping up on the runways among the likes of such designers as Carolina Herrera, Badgley Mischka, Zac Posen and Michael Kors. I expect it will start making way into the ad world, as well.

Do any brands “own” the color yellow?
The Yellow Pages? Yellow Tail wine? Mellow Yello?

Any good examples of yellow out there?


Magnani is an experience design and strategy firm that crafts transformational digital experiences to delight users and deliver sustainable competitive market advantages for our clients.


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