Whopper Virgins — exploited or just clever marketing stunt




Burger King is running a new ad campaign called Whopper Virgins. They’ve searched the world for people who have no knowledge of McDonalds, Burger King or even hamburgers and asking them to participate in a taste test.

Some critics are up in arms about the campaign calling it insensitive to these cultures, saying that the money spent on the documentary and campaign could have been better spent to end hunger in the communities that they were soliciting taste tests. But for BK, it’s just another viral campaign meant to spark such critique and questions.

BK’s last campaign, Whopper Freakout is another example of the BK’s ability to create viral campaigns. Burger King customers are told that the Whopper has been taken off the menu and camera’s capture the outrage.

Personally, I think it’s a really clever idea. watching the documentary made me think of stories from my grandpa about his memories of his first sip of coca cola in his early teens and how amazing that was for him. i would imagine that those BK taste testers did not feel exploited, but happy to have taken part in the project.

What do you think?


Magnani is an experience design and strategy firm that crafts transformational digital experiences to delight users and deliver sustainable competitive market advantages for our clients.


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