2008 Ad Wrap-Up


Here it comes. Prepare yourself for every columnist, blogger and anyone else with a captive audience to proclaim their take on the best and worst ads of 2008. We figured we would take a stab at it, too. Worst Ad of 2008 (According to our associate creative director)

Toyota’s Saved by Zero Promotion

“ARrrrrrgggghhhh. It drives me crazy,” said our ACD.

Perhaps the unprecedented presidential election race, which drove so much online traffic, was one of the reasons not many people in the office could recall TV spots.

For more best/worst ads, check out Stuart Elliott’s piece in the NY Times today.


Magnani is an experience design and strategy firm that crafts transformational digital experiences to delight users and deliver sustainable competitive market advantages for our clients.


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