2008 Ad Wrap-Up, Part II


Now for our take on the Best Ads of 2008. One of our art directors loves this one: “…especially when the period flashes to the beat of the music at the end. Perfect!”

Another art director can’t get enough of the “most interesting man in the world,” as coined by Dos Equis. I love these, as well, but have yet to actually buy the stuff.

They even created a site after crafting the character.

One of our copywriters loved the Careerbuilder Ad, “Self help yourself.” “With the guy as himself, dressed in different characters. I think it’s engaging and true, which is all an ad needs to be to be effective, but it’s entertaining, so it puts it over the top for me.”

What were your faves.?


Magnani is an experience design and strategy firm that crafts transformational digital experiences to delight users and deliver sustainable competitive market advantages for our clients.


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