Book Review: The Outliers


Michelle’s Rating: 3 stars (out of five) The Outliers was a quick and thought provoking read; albeit not as enjoyable as Gladwell’s previous books, Blink and The Tipping Point. In Outliers, Gladwell examines high achievers and what makes them succeed. He builds a good case for how cultural, environment, timing, circumstance and sociopolitical factors contribute to an individual’s success. As Chicago’s most integrated integrated marketing agency, we understand the importance of being together individual with diverse backgrounds and skill sets to develop effective strategies and communications for our clients. Only teams win. Laura’s Review: 3 out of 5 I have to agree with Michelle that Outliers was a quick read, but I do think that the point could have been made in about 100 less pages. While I found it interesting to read how particular circumstances create opportunities that lead to success for certain individuals, I wish Gladwell would have taken his argument a step further to examine why some people are more successful than others who are faced with similar situations. As marketers, I think it’s always important to recognize the power of the situation and create opportunities for our clients to succeed. Justin’s Review (3 out of 5) Although interesting, insightful and succinct, this book didn’t connect the dots for me as well as Malcolm Gladwell’s prior efforts. His theories about success and failure are much too great a cognitive leap for me, even with the statistics and research he provided in the book. And from a marketing angle, Outliers won’t be nearly as influential. It doesn’t capture a particular social phenomenon. Instead, Gladwell widens his view to everything from high school hockey players to Korean airline pilots, and in stretching so far, he weakens his arguments. We will be selecting our next book on February 26th. Let me know if you would like to join us or have a book recommendation.

Magnani is an experience design and strategy firm that crafts transformational digital experiences to delight users and deliver sustainable competitive market advantages for our clients.


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