Practicing What We Preach

Gail Straus

I could have called this post: “Shoemaker’s children get shoes.” In the process of refreshing the agency’s Web site, we just completed interviews with members of our target audience – in-house marketing decision makers – to test the new site direction.
How many times have we cautioned our clients to avoid the trap of thinking we are the target audience? By taking the time – and yes, making an investment – in checking in with our audience, we learned a lot. We affirmed some of our own thoughts – spoken and unspoken – and are now able to course correct in a meaningful way.

One of many reasons I’m proud to be part of the Magnani team. Way to go, everyone!

Gail Straus, Director of Research


Magnani is an experience design and strategy firm that crafts transformational digital experiences to delight users and deliver sustainable competitive market advantages for our clients.


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