Dancing Gap is Back

Justin Jurek

Remember these ads from way back in 1998.


Looks like Gap has laced up it’s dancing shoes again… and just in time for the holidays. Their new integrated marketing campaign features a dedicated YouTube channel displaying Gap’s 2009 holiday television spots and a fantastic web application that lets you send a personalized cheer to your bestest friends.

Gap's 2009 Cheer Factory

Gap’s 2009 Cheer Factory

Is it a little obnoxious? Yes.

Does it make me want to dance? Yes.

Does it make me want to buy plaid? No.


Magnani is an experience design and strategy firm that crafts transformational digital experiences to delight users and deliver sustainable competitive market advantages for our clients.


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