Dancing Gap is Back

Justin Jurek
Uncategorized

Remember these ads from way back in 1998.

httpv://www.youtube.com/watch?v=knW1hGwmEXQ

Looks like Gap has laced up it’s dancing shoes again… and just in time for the holidays. Their new integrated marketing campaign features a dedicated YouTube channel displaying Gap’s 2009 holiday television spots and a fantastic web application that lets you send a personalized cheer to your bestest friends.

Gap's 2009 Cheer Factory

Gap’s 2009 Cheer Factory

Is it a little obnoxious? Yes.

Does it make me want to dance? Yes.

Does it make me want to buy plaid? No.

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Magnani is an experience design and strategy firm that crafts transformational digital experiences to delight users and deliver sustainable competitive market advantages for our clients.

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