The lucky 13 rules for on-camera online presentation


Regardless of the type of video (Skype interview, YouTube tutorial, Vodcast, etc.) there are some universal tips everyone should follow to make for a better presentation and to get your point across to your viewers.
Internet and Mobile video are the same as TV, just smaller. How you would want to appear and sound on TV, is the same way you should conduct yourself for the miniature version. No, that doesn’t mean shrink yourself, like WonkaVision. It means the same 13 rules apply for being on camera anywhere:

  1. Speak precisely and articulate.
  2. Be energetic. No one will tune in, if you’re boring. You’re clearly an expert or know a lot about the subject you’re discussing, so charge up your delivery. Don’t be monotone. Switch up facial expressions or smile once in a while. React to an interviewer’s questions.
  3. Have a conversation. Even if you’re not being interviewed. Be authentic, relatable- you are not playing a character in a movie. Be yourself.
  4. Practice does indeed make perfect. If you’ve been on camera, study the tape! Critique yourself. Figure out how you can improve on things you thought might have been awkward.
  5. Stop saying umm and like. The only way to do that is if you have a general outline that you have practiced prior to your on-camera appearance. You don’t need to memorize a script, but a memorizing a few phrases or points you need to get across helps keep your outline in tact and easy to access if you get flustered.
  6. Anticipate and address your audience’s possible questions. I realize you are not in front of a live audience, but if you were explaining something in person what would they need clarification on? What questions would they ask? When practicing, make sure your content, directions, instructions etc. answer those. Anticipate the questions and include them in your dialogue and you will be that much better.
  7. Your directions should explain your actions . When executing an instructional/how-to video, keep in mind streaming might be intermittent. Some people might hear what you’re saying, but not see what you’re doing. Talking about “what you’re doing” should complement the explanation of “how you’re doing it.”
  8. Keep it moving, people. So you, fumbled over a word, or accidentally screwed up something. Who cares? Too late anyway. More than likely, your audience will understand your point in context. Move on. You can take 2 different approaches: if in a tutorial you can acknowledge it and say something like “in case you make a mistake like I just did, here’s how you should go about fixing it,” or breeze over it. Never let one mistake affect what you have to say next!
  9. Be relatable, authentic. If in an interview you’re asked questions you don’t know the answer to, comment on how that is a good question – be straightforward and honest. Once again, if you can’t come up with a direct answer- admit that. “I will have to think about a good answer and get back to you. Let’s move onto the next question and I’ll provide my thoughts on that in a minute.” Then make sure to get back to it!
  10. Never forget, you’re in control. If you find it awkward while your sitting, to strain your head to look up and to the left at the camera- say something and bring the camera eye level.  You need to feel comfortable to provide a comfortable discussion.
  11. Be conscious of your brand! Mention your website or blog URL, mention your brand name at least once- easy to do if you ask for feedback, such as “thanks for watching if you have additional questions you can always reach me at XXXXX”
  12. Did I mention, practice, practice, practice?
  13. But most importantly be natural in your approach, have the conversation.



Hmm, maybe I should have made this into a video. (stay tuned.)



Magnani is an experience design and strategy firm that crafts transformational digital experiences to delight users and deliver sustainable competitive market advantages for our clients.


Want more great marketing info delivered direct to your inbox? Enter your email to subscribe to our weekly and quarterly emails.