2013 – A year to be more conscious of subconscious creativity

Jeff Davidson

Just about every creative has identified his or her optimal venue to be just that. Some do their best thinking on the commute. Others find inspiration in a boisterous coffee shop. And for others, like me, it’s in the shower. But while each of us possesses this personal knowledge, for some reason we unanimously ignore its potential.
If you know the place where your best ideas seem to come out of thin air, make it a point to go there more often this year. For the shower-inspired, that doesn’t necessarily mean taking more showers, it just means guiding your inspiration before you enter the tub by taking a moment to think about the projects on your plate. Then, let your mind go wherever it wants. Just make sure to keep a notepad handy to jot everything down.


Magnani is an experience design and strategy firm that crafts transformational digital experiences to delight users and deliver sustainable competitive market advantages for our clients.


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