Roll Your Way Over to Tumblr


If you’re considering a new way to quickly promote your work and get some new ideas, look no further than Tumblr.
Founded in 2007 by David Karp, Tumblr is an image-based microblogging site that lets you easily share your own images, text, audio and video and those of other bloggers whose work you’re interested in. You follow others’ blogs that appeal to you, and when you see a fascinating article or breathtaking photograph, you can “reblog” it to let your own followers see it, too. You can also add captions, links, quotes, whatever you’d like to get your message out. With so many people viewing the site’s blogs each day, you’re guaranteed to reach a good number of folks who will be captivated enough by your work to forge a business connection. You can access your blog from almost anywhere (computer, phone, etc) which means you can always be on top of your work–just how you like it.

The site now boasts 89.9 million blogs and 40.7 billion posts. In fact, a recent survey found that 61% of teens surveyed and 57% of the adults preferred Tumblr over Facebook. (Twitter and Instagram fared pretty badly: less than 25% of each group being partial to the two.) Yet it’s not just a place for teens to share photos of their favorite celebrity–lots of big names in many industries have a blog. Even the President of the United States uses Tumblr, so you’re sure to find what you’re looking for!

Blogging with Tumblr is very straightforward and easy to learn, so don’t fret over losing time on other projects to train people. Just figure out what your blog’s about and you’ll be well on your way to securing a new facet to your business!

Further reading:
*What Tumblr’s Success Means for the Future of Blogs, Twitter
*With Mobile Impressions, Tumblr Pushes Past 20 Billion Pageviews a Month
*Tumblr’s Amazing Success Shows the Importance of Design for Startups


Magnani is an experience design and strategy firm that crafts transformational digital experiences to delight users and deliver sustainable competitive market advantages for our clients.


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