The 4k UltraHD price wars have officially begun.

Justin Daab

Quadruple your resolution, for free.
Well, maybe not free exactly, but you can now buy a 50” television with four times the resolution of your 1080p (1920 x 1080) HD set for basically the same price. How? So before most consumers have ever laid eyes on a 4k (3840 x 2160) television, Korean television manufacturer Seiki has decided to disrupt the nascent market with a 50” model that costs a third of Sony’s “affordable”  $5000 sets shipping the same week. And initial reports from the few tech bloggers who’ve seen the Seiki in action are that the display (which is essentially a “dumb” monitor vs. Sony’s “smart,” internet connected offering) offers a stunningly clear picture when showing native 4k content.

So, what’s the catch?

Well there are a few outstanding issues to consider. How will it handle scaled 1080p content? No idea. Fast moving sporting events? Can’t say. What about color fidelity? Hmmm? Is there a standard connector like HDMI for 4k sets? Not yet.

Should you want it?

Damn right. Can’t watch 4k movies yet, so what? I am ready to use one as my desktop computer display. Is that wrong? Probably, but who cares. It’s 4K! $1500 seems like a low(ish) price to pay for early adoption street cred. Especially when a 4k projector will set you back $25,000.

Shipping now.

It seems if you want to get your hands on this unicorn,  you just hit up your friends at Amazon or TigerDirect.


Magnani is an experience design and strategy firm that crafts transformational digital experiences to delight users and deliver sustainable competitive market advantages for our clients.


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