Tweeting- it’s not just for the 20-something. As social media becomes a major part of any marketing plan, companies and businesses of all shapes and sizes are flocking to LinkedIn, Twitter and Facebook. More specifically, Independent Agents have adopted social media and use it as a way to grow their professional relationships with their clients as well as their book of business. In such a highly regulated industry, independent agents are able to better showcase the “human-side” of their business via these different mediums.
Southern States Insurance put together a great infographic outlining the research Insurance Journal collected about social media and online marketing in their “Young Agents Survey.”