Learn to Walk before you Wiki

A great article sent out by Sara... "Before you launch a blog, or enable user-generated content on your site, make sure you can answer the basic question, 'Do I know what my visitors need and am I delivering it to them?'"

A lot of brands think they need to jump on the 2.0 bandwagon. They absolutely should, but it's crucial to evaluate some key points before anyone goes leaping after trends.

Read the full (one-page) article here.