Advertising in the Age of Multiscreens

The Blur Age has gotten blurrier. The ubiquity of video screens – from television to smartphones, from billboards to elevators – has created an interesting conundrum for advertisers. Though there are now more places to place paid advertising content, there are also more publishers vying for those spaces. New York Times Magazine (I know, I know, enough with the Times already) devoted their most recent issue entirely to this phenomenon. In particular, they've got an interesting discussion between three advertisers about how best to approach this brave new world.