Sephora seems to have a good social media strategy to coincide with the cool things their doing, too! One of our copywriters, Kelly Kulaitis, sent out the video to see the NYC pop-up store. httpv://www.youtube.com/watch?v=i5s129h-mjE&feature=relmfu
Click here for more images
Followed up with: website - how-to's
Campaign highlighted on their Facebook page. And, of course pics of the event, of the colors, of customers being tweeted at and about.
Got to love the power of social media. It makes you feel like you were in New York, or at least they helped curb the feeling that you didn't miss out.