The 4k UltraHD price wars have officially begun.

Quadruple your resolution, for free. Well, maybe not free exactly, but you can now buy a 50” television with four times the resolution of your 1080p (1920 x 1080) HD set for basically the same price. How? So before most consumers have ever laid eyes on a 4k (3840 x 2160) television, Korean television manufacturer Seiki has decided to disrupt the nascent market with a 50” model that costs a third of Sony’s “affordable”  $5000 sets shipping the same week. And initial reports from the few tech bloggers who’ve seen the Seiki in action are that the display (which is essentially a “dumb” monitor vs. Sony’s “smart,” internet connected offering) offers a stunningly clear picture when showing native 4k content.

So, what’s the catch?

Well there are a few outstanding issues to consider. How will it handle scaled 1080p content? No idea. Fast moving sporting events? Can’t say. What about color fidelity? Hmmm? Is there a standard connector like HDMI for 4k sets? Not yet.

Should you want it?

Damn right. Can’t watch 4k movies yet, so what? I am ready to use one as my desktop computer display. Is that wrong? Probably, but who cares. It’s 4K! $1500 seems like a low(ish) price to pay for early adoption street cred. Especially when a 4k projector will set you back $25,000.

Shipping now.

It seems if you want to get your hands on this unicorn,  you just hit up your friends at Amazon or TigerDirect.