"Marketing" is most commonly associated with the idea of company branding and creating an image to increase sales. But marketing can be so much more. With a little creativity and a lot of passion, marketing can be used to inspire hope in those who need it the most.
Just look at JWT Brazil's "Superformula" campaign, placing super hero logos on IV bags and decorating a cancer ward like a Justice League Hall of Fame; all to help scared children glean courage from their favorite DC superheroes, like Batman, Superman, and Wonder Woman.
So forget the idea that marketing is just for businesses. Marketing is what we do everyday. When creating new campaigns, don't be afraid to think outside of the conventional company box. With passion, creativity, and a fresh outlook can you create something super.