Any questions about content marketing should be about distribution. Creating it can be easy and will get easier. But make it easy, add it to employee goals or hire someone.
The catch. We're all on information overload. Every day another person looks to find new ways to manage every day life; tools to curate and aggregate, post and monitor.
The questions you need to ask - who sees what, when and why should they care?
Then answer with another question. What is your content's purpose? Will it increase brand awareness, demonstrate thought leadership, help serve you up as a resource, ultimately, convert new customers or generate leads, can it do all of the above?
The key to your success is just to be real.
Know your audience. Write for them. Be where they are.