The world of the meeting planner is complex. From the continuing rebound of the economy to the increased competitive landscape filled with more hotels, more meetings and newer brands, connecting and fostering valuable relationships with meeting planners is challenging. Over the last decade, new business habits and a new attendee base (Millennials) has everyone trying to navigate this new landscape.
So, what did we do? Magnani Continuum Marketing's research team conducted and moderated a two-hour focus group session with nine meeting planners. The participants were pre-screened and each were:
- Responsible for booking national corporate or association meetings. - Responsible for booking meetings of 200+ room nights peak. - Final decision-makers or strong influencers on meeting location.