As I wrap up my final two weeks at Magnani, I look back at my experience and reflect on all of the things I’ve learned, and how my internship has helped prepare me for a career in marketing. During these past few months, I’ve been able to make a solid contribution to the team by assisting with a huge social media project, and along the way I’ve picked up a few lessons on time management and leadership.
When I first started this internship just two months back, I wasn’t sure what to expect. I really wanted to make a contribution to the team, and I was anxious to find the opportunity to do so. Fortunately, I had the chance to job shadow several different employees at Magnani and sit in on numerous creative meetings. It was during one of these meetings that I was offered the opportunity to research and find the most effective social media automation tool to better serve Magnani’s clients and their ongoing social media campaigns.
The process of finding the best solution possible required a few weeks of research and testing different available platforms. During this time, I had the opportunity to work with Hootsuite, Sprout Social, and Simply Measured. Working with these diverse platforms taught me the importance that companies place on monitoring and reporting on their social media sites. Undertaking this big project also gave me the opportunity to take a lead on an assignment and invest my full effort toward finding the right solution for the company.
As I worked on this project, I also learned the value of time management. As an intern, you have to be able to manage your time efficiently in order to assist with any client requests or to help out a fellow co-worker. There were a few instances where I would be working on testing one of the social media platforms, and another one of my colleagues would unexpectedly show up needing assistance with another task or assignment.
I’ve learned that as an intern, it’s necessary to make yourself available when needed and avoid saying “no” to extra work if possible. In order to deal with managing multiple tasks, I’ve found it’s best to prioritize each task by deadline, and then simply focus on each task until its completion. This method has helped me on numerous occasions to deal with any unexpected changes in my usual workflow, and I applied this tactic while researching and testing social media automation tools for this project.
Overall, I’ve really enjoyed my time at Magnani. The people and the culture really make this place a great creative agency to work for. Most importantly, my internship has taught me valuable lessons on project management and leadership. The skills and knowledge I’ve learned from my experience at Magnani will certainly serve me well as I move forward with my marketing career.
Omar Hernandez, Digital Account Intern