Influencer marketing is not new. In the mid 1960s, when Lee Iacocca was General Manager of Ford, he was preparing to launch the new Mustang onto the American public. Legend has it that as part of the marketing program, Iacocca placed Mustangs in the hands of “big men on campus” types at colleges and universities across the country to jumpstart the new model’s cool factor. Today, influencer marketing is common practice for a growing portion of marketing budgets, with brands expected to spend as much as contact us. Or, click around our site to see all of the other ways we help we help our clients outsmart, outmessage and outmarket larger competitors, to steal their most profitable customers.