August 24, 2017

Can you answer these 5 influencer marketing questions?

Justin Daab Customer Experience Design

Although it isn’t new, influencer marketing is common practice for a growing portion of marketing budgets. With social media, influencer marketing has been taken to scale. For marketers who haven’t yet taken the influencer marketing plunge, it’s time to ask some basic questions.

August 10, 2017

“What’s the deal with #hashtags?”

Justin Daab Customer Experience Design

The use of hashtags seems to be extremely arbitrary, especially when it comes to individual social media platforms and the users themselves. With all the recent changes to social networks the question has to be asked; do we need hashtags at all?

July 13, 2017

Is your smartphone making you stupid?

Justin Daab Customer Experience Design

In the past few years, a number of long-term, peer-reviewed studies have come out that have begun to suggest that the piece of technology we once called the “Jesus phone” is really no savior at all. In fact, it may be, for our productivity and general mental acuity, just the opposite. Read on to discover how you might get your brain back.

July 7, 2017

How to Compete Against “Good Enough”

Justin Daab Growth Strategies

Consumers increasingly expect good, fast and cheap. As new technologies lower barriers to entry to many industries, the price/value equation skews dramatically toward the lowest margin position, and often consumers feel like they can find a satisfactory mix of good, fast and cheap. Or, at least, “good enough”.

June 30, 2017

Publicis Declares Creatives Obsolete

Justin Daab Human Factor, Uncategorized

Is their long game no creatives at all? Last week Publicis made a very major and very public announcement regarding their desire to become, and roadmap for their evolution toward being, a “platform.” The announcement covered two main points. The first: they will cease to enter award shows or attend …

June 23, 2017

Apple just killed the Macintosh.

Justin Daab Innovation

A flurry of announcements came out of Apple’s 2017 WWDC, but there was an underlying theme to much of the presentation… the Macintosh is being shown the door. Read on to see how this shift will begin to affect one of the biggest tech companies in the world.

June 1, 2017

The Marketer’s Unorthodox Summer Reading List

Justin Daab Marketing Strategy & Planning

As summer takes hold, you may be looking for a few page-turner to occupy time spent relaxing on any number of deck chairs or beach loungers. Frequently, for marketers, that means turning to a book about marketing, advertising or branding. In our experience, the most influential books are from outside the industry. Check out some recommendations that might challenge the way you think.