September 29, 2017

Marketing’s VR Problem

Justin Daab Uncategorized

There’s virtually no reason for most marketers to care about VR. If it quacks like a bubble… Full disclosure—historically, Magnani has been as guilty as any about touting the potential of VR. We have VR officially listed in our capabilities and we have trained our creators and developers to produce …

September 22, 2017

Apple vs. The Mad Men: Can marketing and privacy co-exist?

Justin Daab Customer & Market Insights, Market Research, Marketing Strategy & Planning

The release of iOS 11 could introduce the greatest threat to the Web as we know it. That’s because Apple is introducing strict new privacy protection in its mobile Safari browser that will prevent ad networks from effectively tracking your browsing history through cross site tracking. While advertisers claim the process is benign, many believe that in the hands of a malicious entity, this information could be used to nefarious ends.

September 15, 2017

7 Ways To Improve Your Customer Experience

Justin Daab Customer Experience Design

The result of the inevitable maturing of markets is that today’s innovation becomes tomorrow’s fish and chip paper, so to speak. And as the internet continues to empower your customers to price compare among a virtually infinite set of your competitors, this process will only continue to accelerate. But just because the category itself is commoditized, there is still competitive advantage to be found in the customer experience you’re able to deliver.

August 24, 2017

Can you answer these 5 influencer marketing questions?

Justin Daab Customer Experience Design

Although it isn’t new, influencer marketing is common practice for a growing portion of marketing budgets. With social media, influencer marketing has been taken to scale. For marketers who haven’t yet taken the influencer marketing plunge, it’s time to ask some basic questions.

July 13, 2017

Is your smartphone making you stupid?

Justin Daab Customer Experience Design

In the past few years, a number of long-term, peer-reviewed studies have come out that have begun to suggest that the piece of technology we once called the “Jesus phone” is really no savior at all. In fact, it may be, for our productivity and general mental acuity, just the opposite. Read on to discover how you might get your brain back.