June 1, 2017

The Marketer’s Unorthodox Summer Reading List

Justin Daab Marketing Strategy & Planning

As summer takes hold, you may be looking for a few page-turner to occupy time spent relaxing on any number of deck chairs or beach loungers. Frequently, for marketers, that means turning to a book about marketing, advertising or branding. In our experience, the most influential books are from outside the industry. Check out some recommendations that might challenge the way you think.

February 26, 2017

Replace Your Sales Funnel with a Sponge

Justin Daab Customer Experience Design

It’s time to put the traditional sales funnel paradigm into the same category as pagers, fax machines and videotape—tools that moved from inspirational to mostly irrelevant. Learn how to increase conversions across your entire sales process.

February 19, 2017

Metrics That Move Your Understanding From “What” To “Why”

Justin Daab Customer & Market Insights

As marketers, we look most often at the analytics that tell us if we are connecting enough. Let’s go beyond reach and frequency, and discover a few underutilized metrics that provide a true indication of how well you are connecting (and if you are connecting) with your most valuable targets. Content warning: there will be some math involved.

August 12, 2016

Riding the Wave of AI

Justin Daab Uncategorized

The wave of automation and AI disruption is coming. Is your business ready to ride? We see new advances in digital automation and artificial intelligence (AI) nearly every day. Much like industrial robot technology reduced the number of available manufacturing jobs in the U.S. in the 1980s, the combination digital …

June 24, 2016

The Fully Automated Marketing Campaign?

Magnani Human Factor

All of our online movements are collated and quantified. Ads, links, content, products and even other people are presented to us based on our digital activities. These activates allow for digital campaigns to become more and more data reliant and automated. These articles make it seem like the role of …

May 12, 2014

Why I’m bearish about wearables as the next thing (for now).

Justin Daab Uncategorized

Before I talk about the impending wearables market in specific, let me start by offering one possible theory of technological evolution: everything technological eco-system eventually moves to the lowest possible energy state. I mean that both literally (energy consumption) and figuratively (mental effort, etc.). New innovations catch on, or don’t, …