Often swapped out for one another, digital transition and digital transformation actually differ greatly in focus and, usually, in scope. Digital transition focuses on the basic (though still potentially massive) shift from analog, or physical, information to that which is stored, recalled or manipulated, using a digital platform. Digital transformation involves a change in how the enterprise or institution structures relationships or conducts transactions enabled by technology. Let’s take a look at a few examples of related transitions and transformations to get a better feel for the nuance.

Service design and experience design are often two sides of the same coin. Both are a means to make an engagement or transaction more customer-centric and satisfying. However, there is a distinction that is important for you to know.

Take a moment to think about every interaction a customer has with your brand. Consumers no longer think of your logo as your brand. Your brand is the sum of every experience with customers—the entire customer journey from awareness to loyalty. How do you create brand positioning for the experience economy?

Recently, at Experience Design Week in Denver, we led a round table discussion with a group of experience design professionals who worked for a range of companies; some as large as Amazon and Google, some as small as a recently-pivoted tech startup. No matter the size of the enterprise, we heard the same issues discussed as challenges from nearly every participant. Read on.

As consumers buying cloud-dependent products, we’ve definitely entered, “fool me twice” territory. If you haven’t already heard, Jibo, the first social robot for the home who looks, listens and learns, is saying its final goodbye. Read our latest blog on why experiences should return to the edge.

As a partner who understands the sense of urgency around needed UX concepts, it’s important to define the strategy and the user needs to create an experience that resonates. Read on to get started on your experience.