If today they were making the 1967 film, The Graduate, undoubtedly, the simple career-making business advice Benjamin Braddock would receive wouldn’t be “plastics,” it would be “blockchain.” What most people don’t understand is that just as plastics had once seemed a technology with limitless potential that turned out to be an environmental disaster, so may blockchain.
The relationship between risk and reward is fairly established—it’s unlikely you get the latter without taking on the former. How can established businesses make sure that the risk of their innovation is worth the reward? Read on.
Is Apple’s confusing overlap of iPhone models, laptops, desktops and accessories causing Apple to leave money (not to mention the emotional satisfaction of its customers) on the table?
Take advantage of this time of year—the brief pause before 2019 throws us headlong into planning and unknown new adventures—to reinvigorate your curiosity and thirst for new perspectives. Step away from the holiday bustle for a moment and peruse some of our favorite media selections of late. We hope you enjoy them as much as we did.
A digital experience is worthless if it isn’t adopted. How can you make sure that your UX design drives digital adoption? Check out these 4 tips.
Chicago, IL – November 15, 2018 – Magnani, an experience design and strategy firm in Chicago, is speaking at the Innovation Enterprise Summit on November 29. The conference attracts chief technology officers and other technology professionals from the nation’s biggest brands such as Mastercard, eBay, Wells Fargo, The Home Depot and more.
A July 1945 issue of The Atlantic article can be traced as the source for most of the technologies driving the world’s current economic growth. The author, Dr. Bush, predicted personal computers, touch screens, hypertext, metadata, the world wide web, speech recognition and Wikipedia. How did this article have such a profound influence?
There is never a single experience that satisfies every user. And trying to be all things to all people generally leads to being nothing very great for anyone. But how do you know what to sacrifice?
You’re sitting down with your team, ready to kick-off a new UX project. Whether it’s a web redesign, an intranet application or a mobile app, that’s an exciting moment. The immediate impulse is to do the requisite research, understand your users, and invent something new. But should you invent something new?
