April 29, 2019

What’s the difference between digital transition and digital transformation?

Justin Daab Customer Experience Design

Often swapped out for one another, digital transition and digital transformation actually differ greatly in focus and, usually, in scope. Digital transition focuses on the basic (though still potentially massive) shift from analog, or physical, information to that which is stored, recalled or manipulated, using a digital platform. Digital transformation involves a change in how the enterprise or institution structures relationships or conducts transactions enabled by technology. Let’s take a look at a few examples of related transitions and transformations to get a better feel for the nuance.

April 8, 2019

A Whole Lotta Foo

Magnani Podcast

Justin sits down for a conversation with Will Smith, founder of FooVR, about the past, present and future of VR, the intersection of narrative and innovation, and whether internet technology has moved the human race any closer to the intellectual utopia we were all promised in the 1990’s.

April 7, 2019

How to Produce SEO Content

Justin Daab Marketing Strategy & Planning

If you are sitting at your laptop and wondering what you’ll write about for your next thought-leadership article, blank page staring you in the face, just take a few minutes and use these tools to let your customers tell you what they want to read. It will help you ensure how you’re saying what you’re saying aligns perfectly with how your customers are phrasing what they’re asking for.

March 29, 2019

How Does Your Brand Impact Your Customers’ Experience?

Justin Daab Customer Experience Design

Take a moment to think about every interaction a customer has with your brand. Consumers no longer think of your logo as your brand. Your brand is the sum of every experience with customers—the entire customer journey from awareness to loyalty. How do you create brand positioning for the experience economy?

March 20, 2019

Keeping the Human in Human-Centered Design

Justin Daab Customer Experience Design

Recently, at Experience Design Week in Denver, we led a round table discussion with a group of experience design professionals who worked for a range of companies; some as large as Amazon and Google, some as small as a recently-pivoted tech startup. No matter the size of the enterprise, we heard the same issues discussed as challenges from nearly every participant. Read on.

February 22, 2019

Three AI Fueled Startups You Should Create Right Now

Justin Daab Creative

We help companies translate what they know about trends and emerging technologies into potential business ideas. Here are three interesting technologies and three accompanying products we expect someone to create, so why not you?