You’re sitting down with your team, ready to kick-off a new UX project. Whether it’s a web redesign, an intranet application or a mobile app, that’s an exciting moment. The immediate impulse is to do the requisite research, understand your users, and invent something new. But should you invent something new?
Obtain the fuel to generate your next big idea by taking the time to truly understand your users.
In the Apple heyday, Steve Jobs’ superpower seemed to be looking at an existing or emerging technology, empathizing with users, and seemingly effortlessly stripping the relationship between them down to its bare essentials. Looking at those moments of interaction that had the greatest impact on user experience, he would mercilessly execute against those. It’s a superpower that many claim Apple has lost since his departure. Thankfully, we can all learn from their mistakes.
This week, Tim Berners Lee, inventor of the world wide web, proposed a new standard for returning control of online identification back to users. It’s called Solid. How does it work and is it possible? Check out our latest post.
Justin and Justin invite a very special, well-dressed guest, Andy Crestodina of Orbit Media, to chat about conversion rate optimization (CRO), the idea and ethics of conveying scarcity in UX design, and the chances for Solid, the new Web ID standard by Tim Berners Lee, and whether it could form the foundation of a new privacy standard online. We also offer Andy an opportunity to shamelessly plug his new book, “Content Chemistry.”
VR has had an adoption problem despite billions of dollars spent on development. On September 26th, 2018 Facebook announced the Oculus Quest, a $399 self-contained VR headset delivering six-degrees-of-freedom motion tracking and graphics rivaling (but not quite reaching) the tethered PC quality of its flagship, Rift. Unquestionably, this is the most compelling mass market iteration of the experience to date.
Disruptive market entrants simply examined the structure of the industry or market and saw some tell-tale signs that anyone can see, if they know where to look. We’ve outlined 5 signs any disruption hunter should look for when deciding upon which industry to set his or her sights.
Following-up from the First Amendment conversation from Episode 9, Justin and Justin invite a very special guest, Chicago attorney, Lenny Gail of Massey & Gail, LLP, to provide a more nuanced and educated perspective on the issues of free speech. We discuss Alex Jones, Elon Musk’s 420 moments, and whether our Commander in Chief bears any legal responsibility for his attacks on public companies. And finally, we wonder if the government will step in to regulate Facebook before they destroy our democracy or Adam Smith’s invisible hand in the shape of generation Z, will simply kill it with indifference.
Why has so much human-centered design lost its humanity? Maybe it was when we all stopped saying “user experience” in favor of less humanized “UX.” Or, maybe it’s that large web and application design projects are too often starved for time and/or budget. Follow these five rules when evaluating your UX decisions.