Justin is joined by a long-time associate, Matt Phillips of Phillips & Co., to explore the ins, outs and overall impressions of what makes a great ideation session.
In any of its existing forms—and there are many—customer journey mapping is simply the act of
describing what occurs at every stage of interaction between a customer and your business. That could cover everything from how they find the business (online or physically), what
happens during any visit or transaction, how they experience customer service or even how
they talk about your business” on social media before, during and after the transaction.
Chris Arkenberg, Research Manager at Deloitte’s Center for Technology, Media, and Telecommunications, Skypes in to chat with Justin about the meteoric rise in eSports, the popularity of battle-royale-style gaming and its disruptive impact on the video game publishing industry.
If we’ve learned anything from watching the progress of evolution in the natural world, it’s that everything, no matter how established, is a prototype for a more highly adapted successor. That isn’t meant to be a life-or-death warning of doom; it’s meant to say that prototyping is part of the natural order of exploring, evaluating and optimizing ideas.
Nick Kokonas, co-owner of The Alinea Group, joins Justin Daab to discuss using emotional requirements as the foundation for designing an experience, the narrative structure of a great dining experience, crying babies, service chihuahuas and more.
Maxwell Luthy, of Trendwatching, and Justin Daab talk about using trend data to drive the innovation process, the demonization of consumer excess, the emergence of a-commerce and more.
Often swapped out for one another, digital transition and digital transformation actually differ greatly in focus and, usually, in scope. Digital transition focuses on the basic (though still potentially massive) shift from analog, or physical, information to that which is stored, recalled or manipulated, using a digital platform. Digital transformation involves a change in how the enterprise or institution structures relationships or conducts transactions enabled by technology. Let’s take a look at a few examples of related transitions and transformations to get a better feel for the nuance.
Service design and experience design are often two sides of the same coin. Both are a means to make an engagement or transaction more customer-centric and satisfying. However, there is a distinction that is important for you to know.
Justin sits down for a conversation with Will Smith, founder of FooVR, about the past, present and future of VR, the intersection of narrative and innovation, and whether internet technology has moved the human race any closer to the intellectual utopia we were all promised in the 1990’s.