The odds of any one innovation succeeding are dismal, so the smartest companies approach innovation investing like venture capitalists. If you do it correctly, in the end the game is rigged.
As much as users don’t like reading or agreeing to a TOS, it’s unlikely they will go away anytime soon. Check out our tips on how to write one that doesn’t suck.
When you start evaluating the MoviePass through the lens Narrative-Based Innovation, it becomes clear, the story just doesn’t hold water.
Are you in the process of starting a user-centric design department? Or are you re-designing a user-centric design department? From our experience, here are 3 keys elements you need to consider.
Justin and Justin discuss Lollapalooza goers’ illicit use of GPS, the latest Android Pie update, the decline of Movie Pass, growth hacking, and whether our A.I. overlords will deliver us to personal freedom or ultimately turn us into batteries.
The more unfamiliar the destination, the more a strong narrative adds value. Narrative Based Innovation is about taking time to explore, iterate, test and refine as much as possible, at the most human-centered experiential level. We show you three uses for this approach in the last post of our Narrative Based Innovation series.
All great stories follow a similar arc. In the third installment of our narrative-based innovation series, we’ll cover some of the ways we use a predictable story arc framework as the jumping off point for the narrative innovation process.
Before we ideate. Before we prototype. We write stories. These stories are detailed narratives that walk through the user journey, step by step, annotated with context, motivation and expectation. Why take the time with this step? Because it helps us to more efficiently and effectively create truly unique and delightful user experiences
Stories are the fundamental way we learn and connect emotionally, as people. Narrative-based design thinking applies detailed storytelling to traditional design-thinking to: create a deeper understanding and empathy with customers, create and communicate a more compelling vision of how to solve their challenges, deliver more engaging user experiences.