That's too much!

How your campaign strategy can have too much of a good thing.

There is a phrase in medicine: “the poison is in the dose,” meaning, that no substance is inherently beneficial or dangerous, you just need watch the amount. Humans need vitamin A and water, but ingest too much and they can make you ill or worse yet, dead. Perhaps unsurprisingly, the same can be said of today’s technology-driven marketing practices.

Hosts Michael Dennis and Alayna Van Hall discuss the five things really smart marketers do to remain successful, that if overdone, can actually impede the success of your plans.


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