Top 4 Misleading Google Analytics Metrics

Magnani
Uncategorized

Google Analytics delivers fantastic insight in to our advertising efforts but there are a few prominent and often-used metrics that can be misleading. Market Research Analyst Alex Maurtiz joins the pod to discuss the issues with, and how to fix:
– Average Session Duration
– Bounce Rate
– Dark Traffic
-and Sampled Data.

 

 

Episode Notes:

Dark Matter: https://www.magnani.com/blog/google-analytics


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