Google Analytics delivers fantastic insight in to our advertising efforts but there are a few prominent and often-used metrics that can be misleading. Market Research Analyst Alex Maurtiz joins the pod to discuss the issues with, and how to fix:
- Average Session Duration
- Bounce Rate
- Dark Traffic
-and Sampled Data.
Dark Matter: https://en.wikipedia.org/wiki/Dark_matter
Alex's blog on Misleading Google Analytics: https://www.magnani.com/blog/google-analytics
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