B2B SEM Strategy


There are mountains of information on SEM strategy and getting an AdWords campaign started for B2C and ecommerce products, but B2B, technical, and niche markets have been seriously neglected. Without thousands of people searching for your products every month, a different SEM strategy is needed to be successful. Market Research Analyst Alex Maurtiz joins the pod this week to break it all down for you.


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Magnani is an experience design and strategy firm that crafts transformational digital experiences to delight users and deliver sustainable competitive market advantages for our clients.


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