Search has evolved a lot over the past decade. 10 years ago when searching for a local Chicago restaurant we would type, ‘Chicago restaurant’ and now we type, ‘what’s the best restaurant closest to me?’. This shift in how we search greatly effects how we should be building our campaigns and content. This week Alayna and Michael break down how search has changed and the impact of search engine updates.
The article in discussion from this episode: https://blog.hubspot.com/marketing/search-has-changed-content-needs-to-evolve
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