Apple’s Safari Update Will Change Internet Monetization


Apple’s latest string of announcement brought some news that is still reverberating throughout the advertising world. That’s because Apple is introducing strict new privacy protection in its mobile Safari browser on the iPhone. The update to Apple’s Safari browser prevents ad networks from effectively tracking your browsing history through the use of cross site tracking. The new intelligent tracking prevention features stops third-party sources (e.g.: major ad networks) from effectively creating a copy of your browsing history via tracking cookies stored on your device. Michael and Alayna talk all about it.

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Magnani is an experience design and strategy firm that crafts transformational digital experiences to delight users and deliver sustainable competitive market advantages for our clients.


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