You Gotta Do Your Research!

Magnani Uncategorized

Research is the first step of any endeavor but few know how to do it correctly. This week we are joined by Director of Research Gail Straus. Gail enlightens us about focus groups, Tomato Sandwich Day and how there’s no substitute for face-to-face interaction.


Magnani is an experience design and strategy firm that crafts transformational digital experiences to delight users and deliver sustainable competitive market advantages for our clients.


Want more great marketing info delivered direct to your inbox? Enter your email to subscribe to our weekly and quarterly emails.