Is your smartphone making you stupid?

Justin Daab

Maybe outsourcing to a second brain wasn’t such a good idea.

In the past few years, a number of long-term, peer-reviewed studies have come out that have begun to suggest that the piece of technology we once called the “Jesus phone” is really no savior at all. In fact, it may be, for our productivity and general mental acuity, just the opposite. Even if we ignore the socially inept habit of dodgily flicking about your smartphone screen while in the presence of other humans, there appear to be some very real changes that occur in the chemistry of the human brain that may suggest we rethink our attachments to these devices.


We’re not Pavlov. We’re the dogs.

I have no doubt that there was nothing other than benign intent in the original design and implementation of the iPhone™ and Android™ notifications systems. You get a message—a text, an email, an incoming chat—you get a notification. Seems fair enough. But it turns out that when presented with these notifications, visual or audible, contact us. Or, click around our site to see all of the other ways we help we help our clients outsmart, outmessage and outmarket larger competitors, to steal their most profitable customers.


Magnani is an experience design and strategy firm that crafts transformational digital experiences to delight users and deliver sustainable competitive market advantages for our clients.


Want more great marketing info delivered direct to your inbox? Enter your email to subscribe to our weekly and quarterly emails.